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Hugo

Hugo, your YouTube strategist,builds your next outlier start to finish.

Ask anything about your channel and it'll show you how to go viral. It's watched millions of YouTube videos, so it knows what works.
No credit card required.

Balanced

HugoFind my next outlier

Hugo reads your analytics and your audience, sends agents to the database, YouTube, X, Reddit and the web at once, drops what's already taken and files one idea with its proof.

Here are some examples:

Hugo saves “The Untold Story of the Last Time the Fed Lost Control” to My Ideas, with three money-history outliers as its proof

Multiple live signals

Hot Topics, Niche Finder and the Runner multiplier show what creators are posting, which micro-niches are growing and which channels are breaking out.

Free to browse yourself
Hot Topics in AI & Machine Learning: Claude Code and Claude Design tutorials lead with 71 videos from 63 channels, still climbing

What creators are posting about right now

  1. 1

    Marvel's Wolverine launches on PS5 to intense backlash and divisive reviews

    Gaming · 72 videos · 64 channels

    2.3M
  2. 2

    AMP drops the AMP Freshman Cypher 2026

    Reaction Videos · 48 videos · 45 channels

    1.5M
  3. 3

    British and European people try iconic American foods for the first time

    Food · 48 videos · 47 channels

    1.4M
  4. 4

    Terrifying stalker mods turn Minecraft into a hyper-realistic psychological horror game

    Gaming · 45 videos · 45 channels

    1.2M
  5. 5

    Astronomers discover ancient fossil galaxies and potential dark matter signals near the Milky Way

    Science · 25 videos · 25 channels

    1.1M
The Niche Finder on AI Video Generation: 17 channels at 7.5x the median channel, and Hugo’s advice to get in before it fills up

Fastest-growing micro-niches, vs the median channel

  1. AI Video Generation17 channels+650%
  2. Multiplayer Challenges18 channels+575%
  3. Roblox Stories19 channels+550%
  4. Worldbuilding136 channels+350%
  5. Anime Edits84 channels+325%
  6. Sleep Ambience20 channels+300%

Trending Formats

The title templates Hugo borrows from, ranked by how hard they beat their channel average.

Free to browse
The Format Explorer on “[topic] in [number] Minutes”: 1,946 videos at 9.8x their channels’ usual, with Hugo’s advice to borrow the template and keep your topic

How to [action] [thing] Without [action]

226 videos6.8x medianUtility Promise

How to Fix Your [thing]

361 videos6.3x medianUtility Promise

What Happens When You [action]

202 videos5.9x medianCuriosity Gap

Channels like yours

The similarity engine shows your channel against millions of others and surfaces data on competitors you didn't know you had. Pick one and Hugo finds what beat their average.

A channel like yours, Inside The Edit, in the Channel Database: its editing breakdowns hit up to 39.7x their average
Your channel
C
ColdFusion
@coldfusion
B
BC Productions
@bcproductionvideos98% match
S
Slidebean
@slidebean97% match
M
Magnates Media
@magnatesmedia96% match
G
Gen
@gen95% match
W
Wendover
@wendoverproductions95% match

Smart Folders

Set a rule. TubeAI saves every video that matches it. The folder updates automatically. It shows you the formats, vectors and phrases those videos have in common. Share it with one link.

Rule-basedAutomatic refreshFolder insightsPublic link
A shared smart folder of AI outliers, 50 videos with their views and multipliers, open to anyone with the link, no login needed

Ideation Boards

Video ideas have never been easier. Drop reference videos on a canvas, Hugo labels their concepts, formats and thumbnail patterns, pulls in Google Trends and X, and turns the board into viral ideas.

Auto-analyze conceptsGoogle Trends + X signalsOne-click Auto-ideateSave to My Ideas
Videos
Why Open Source Is Google's Nightmare

Why Open Source Is Google's Nightmare

8.4x
5 Things I Wish I Knew Before Building on OpenAI

5 Things I Wish I Knew Before Building on OpenAI

6.1x
Why Motorola Is Secretly Huge

Why Motorola Is Secretly Huge

5.7x
Why AI Surveillance Is Already Everywhere

Why AI Surveillance Is Already Everywhere

4.9x
Concepts

Hidden history

12 videos3.2x

AI gold rush

9 videos4.1x

Trending format

Why [thing] Is [adjective]

38 matches · avg 3.4x baseline

Thumb pattern

Logo twist + bold claim

3 of 4 thumbs · avg 2.8x

Google Trend

openai agents

+1,400% searches

X Post

“agents are the new apps. calling it now”

48K likes
Idea
Video Idea

The AI Gold Rush Nobody Is Talking About

Thumbnail

Gold bars melting into GPU chips, red arrow climbing

HugoMake a title and thumbnail for it

Hugo writes the titles from the words that click in your niche, draws the thumbnails from the patterns behind this week's winners, and checks both against what is already out there.

Three thumbnails and the title “The Untold Story of the Last Time the Fed Lost Control”, checked against this week’s uploads: nobody has made it

Viral Vectors

You can now find which words help your title go viral. Every word and phrase is scored across the outlier videos it appears in: this finds the median outlier, word pairings to lift your title and the synonym that does better.

Free preview
Viral Vectors’ phrase table, with “use claude” ranked #9 of 9,527 high-performing phrases
#WordClusterAvg outlier
1secretCuriosity1.84x
2bannedShock2.31x
3exposedShock2.05x
4mistakeFear1.47x

Ranked across 150+ niches, every word scored against its channel baseline

A/B Strategies

Hugo checks your package against every new upload, every title and thumbnail swap recorded. Then it makes a decision on which variant won.

Free to browse
A YouTube A/B test read in TubeAI: twelve title and thumbnail swaps on the view history, settled on variant B, the robot thumbnail

Thumbnail Inspiration

Search by concept across the embedded thumbnails in the database and find the ones that look like yours.

Free to browse
Hugo
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HugoWrite the script in my voice

Hugo watches your YouTube videos to learn how you talk, researches with citations, writes it line by line for retention.

A script in the creator’s voice, with its citations, b-roll and on-screen cues and two rewritten lines, stamped Sounds like you

HugoSchedule and share the plan

Hugo saves you hours. Turn every idea into a full brief with titles, thumbnails and script. Put the videos that prove it on your calendar and share the plan with your editor or client in one link.

An idea’s public page, one link and no login: the title “I Replaced My Whole Workflow With AI for 30 Days”, its alternatives, thumbnail concept and thumbnails

HugoWhy did my last upload underperform?

Hugo reads your retention and your content buckets' momentum, audits the channel and tells you what your audience keeps asking for, so the next idea is made for them.

Hugo answers “Why did my last upload underperform?”: a lane down 32%, 42% of viewers gone by 0:30, and 214 viewers asking for a Part 2

Workspace

Your team, in your account. Every run, every credit.

Invite your editor, writer or manager with read, write or full access. They work on your channels, chats and generations with your credits, and Activity shows what each person ran and what it cost. Billing stays yours.

A workspace’s Activity feed for today: thumbnails, a first cut, a script and a chat with Hugo, each with the teammate who ran it and the credits it cost

Pricing

Simple plans, powerful tools

Start free. Upgrade when you need more credits, more data on every run, longer scripts and the deeper agents.

Free, for small creators

We back small creators. Hugo, the full database and every generator, free every month.

Starting out, or still under the radar? Free gives you Hugo with its research agents, the full database, ideas, titles, thumbnails and scripts, and credits every month, for as long as you need it. Grow first, pay when the channel does. Everything on the Free card below is free every month, and top-ups never expire.

Start freeGoogle or email code · no card · no trial clock